There is only a tiny window of opportunity to grab a potential buyer’s attention when they are scrolling through dozens of property listings on Rightmove. Your property needs to grab the attention of potential buyers within a few seconds by standing out from the crowd, the biggest factor in this decision is the photographs. The best marketing description in the world will not grab a potential buyer’s attention unless your elusive buyer has clicked through to see the details, you’ll fall at the first hurdle if you don’t grab their attention quickly.
The first picture is the most important. Given the importance of the first picture, which is the main one shown on a property search, it must look amazing.
Almost every listing that your potential buyer will search through will look pretty much the same. Reams and reams of house fronts.
How can you make your property listing stand out when a potential buyer is scrolling? The key is to be different. Use an alternative stand-out picture, such as a fabulous feature room like an extended kitchen or a cosy living room. Or what about a beautiful rear garden photo on a sunny day? Although, if your only option is to use a front external photo, you should remove any cars in the driveway, dustbins, and children’s toys and cut the hedges to give it some kerb appeal.
When having your property photoshoot, remember this is going to be your key marketing weapon when selling your home as they could be seen by thousands of potential buyers online. You should imagine that you have received a message from an interior design influencer who is going to feature your property on their Instagram page. How would you present your home, given that it’s going to be viewed by a huge audience and you want to impress?
You should aim to have the photo shoot on a nice clear sunny day with a beautiful blue sky. Although given the British weather, unfortunately, this is not always possible. Don’t worry too much as a good professional photographer will be able to insert a beautiful blue sky as a backdrop to make your property photos pop.
A good tip is to ensure that your photographs are taken when there is a lot of natural light and all the curtains are fully drawn with blinds open. When it comes to the kitchen and bathroom, they should be spotless! See our blog on “Getting Your Property Photo-Ready”.
Don’t be afraid to ask your estate agent to come back and retake photographs if you’re not happy with them but also listen to their expertise as a good estate agent should know what is likely to grab the attention of your potential buyers. A Virtual Tour of the property is also a key marketing tool which helps complement the photographs, speak to your agent about how they can use this to give your listing the best chance possible to stand out from the crowd.
Marketing your property in the right way is the one thing that you need to spend time and effort getting right from the start, to make sure that your home is presented in the best way possible to grab your buyer’s attention. Don’t waste your property’s premiere in a competitive York property market.
