Why 360 Virtual Tours are Essential to Selling Your Property in 2024

Many people think a virtual tour is a string of photos that have been put together to create a slideshow or a video. The user can hit play and the show begins, but nothing more. You can’t zoom in, you can’t rotate the angle, and you can’t look where you want to look. You are at the mercy of the person shooting the video. This is not a 360 virtual tour!

A true virtual tour is a collection of 360-degree panoramic rotating images, “stitched” together to create a full 360 view of a location. It requires a special camera and correct editing methods to transform the tour into an enjoyable visual experience for the viewer.

Virtual tours are essential to provide a “real view” of a property, helping a potential buyer make a decision to view a property or even make an offer. They enhance a buyer’s decision-making process allowing them to view the property virtually several times from anywhere in the world. This ability to view the virtual tour from anywhere can really help boost a property listing and generate more interest.  

Marketing your property in the right way is the one thing that you need to spend time and effort getting right from the start, to make sure that your home is presented in the best way possible to grab your buyer’s attention. Don’t waste your property’s premier to York’s competitive market by listing without a true virtual tour!

A virtual tour of the property is a key marketing tool which helps complement the photographs, speak to your agent about how they can use this to give your listing the best chance possible to stand out from the crowd.

Take a look at our Virtual Tours by visiting our Property For Sale page, select a property of your choice then select "Virtual Tour".